Soothe and settle your baby using your touch, your heartbeat and your smell, all while being hands-free in Hug-a-Bub.

Your life is freed up and your newborn is snuggled close and secure next to your skin. Newborn babies respond to your close attention - this need for closeness is often called the fourth trimester.

"An amazing wrap to keep bub close to me while getting things done around the house." One of the many reviews at ProductReview independent review site.

Breathable and cool organic cotton in light creamy tones is an ideal fabric against baby's delicate skin.

The signature self-storage pocket allows Hug-a-Bub to be quickly packed away when not in use.

From  3.2 kg (newborn) - 14 kg. Seek health professional advice if your baby is smaller and/or premature. Always use the T.I.C.K.S. safety guidelines to position your baby safely in a baby carrier. 

100% Certified Organic Cotton

Fair Trade

Every Hug-a-Bub plants a tree

Current special: 

1 x FREE BABY EINSTEIN: Baby Mozart - Music Festival DVD (valued at $22.95).