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FREE SHIPPING FOR ORDERS OVER $88 - AUSTRALIA WIDE

Feel close, feel free

Reassure your baby you care, and you're there

Feel close, feel free

Reassure your baby you care, and you're there

Feel close, feel free

Reassure your baby you're there, and you care

How To Wrap - Basic Front Wrap

Pure Organic Cotton Hug-a-Bub pocket wrap carrier.


The famous wrap carrier that feels more like your favourite t-shirt, this pure Organic Cotton carrier helped to pioneer babywearing in Australia.

"...Hugabub allows me to still have two free hands which is so good for looking after two kids and also getting stuff done around the house. I love love love this carrier and would highly recommend it to anyone!!" 

SHOP

Pure Organic Cotton Lightweight Hug-a-Bub wrap carrier.


The natural breathability of cotton cools as it gives just the right amount of stretch to offer a firm hug.

"... it has been an absolute life-saver. I've used it almost every single day as it's a guaranteed way for baby to nap - so soft, comfortable and snug (but doesn't feel too warm during Summer either!)."

SHOP

Pure Organic Cotton Hug-a-Bub pocket wrap carrier.


The famous wrap carrier that feels more like your favourite t-shirt, this pure Organic Cotton carrier helped to pioneer babywearing in Australia.

"...Hugabub allows me to still have two free hands which is so good for looking after two kids and also getting stuff done around the house. I love love love this carrier and would highly recommend it to anyone!!" 

SHOP

Pure Organic Cotton Lightweight Hug-a-Bub wrap carrier.


The natural breathability of cotton cools as it gives just the right amount of stretch to offer a firm hug.

"... it has been an absolute life-saver. I've used it almost every single day as it's a guaranteed way for baby to nap - so soft, comfortable and snug (but doesn't feel too warm during Summer either!)."

SHOP

Pure Organic Cotton Mesh traditional Hug-a-Bub ring sling


Soft open weave mesh keeps baby cool when snuggled next to you.

"I love my ring sling for certain situations and use it almost every day. It is an excellent carrier to quickly throw on to pop into the shops, or get a few chores done around the house."

"I have the Eucalyptus Dreaming and it is gorgeous.  It is comfortable to wear and didn't need much breaking in. It is well made, and still looks new, despite several months usage. The weave is quite cool and I can see myself comfortably wearing in throughout the summer.

SHOP

Pure Organic Cotton Mesh traditional Hug-a-Bub ring sling


Soft open weave mesh keeps baby cool when snuggled next to you.

"I love my ring sling for certain situations and use it almost every day. It is an excellent carrier to quickly throw on to pop into the shops, or get a few chores done around the house."

"I have the Eucalyptus Dreaming and it is gorgeous.  It is comfortable to wear and didn't need much breaking in. It is well made, and still looks new, despite several months usage. The weave is quite cool and I can see myself comfortably wearing in throughout the summer.

SHOP

Testimonials

Cannot emphasise how convenient and perfect this wrap is. Would highly recommend and definitely purchase again. Perfect for both mother and father

NickyT, Product Review

I love my Hug-a-Bub wrap! It's so beautiful having my little one close and it makes getting around so easy. My little boy Emilio loves being in it, all curled up on my chest listing to my heartbeat which is just so natural

Patricia, Product Review

Most versatile sturdy yet stretchy wrap, used it for my tiniest prem to my big 4.2 kg newborn.  I recommend it to all my clients and have lent it to all my friends . Would not have a baby without it

Jacs, Product Review

A premium NEW style

Newbie Love is the world's first wrap carrier with built-in head support for delicate newborns.